{"id":7885,"date":"2021-11-02T11:26:16","date_gmt":"2021-11-02T11:26:16","guid":{"rendered":"https:\/\/stageenv.wpengine.com\/8-elements-essentiels-dune-politique-de-confidentialite-conforme\/"},"modified":"2026-04-13T07:23:34","modified_gmt":"2026-04-13T07:23:34","slug":"8-elements-essentiels-dune-politique-de-confidentialite-conforme","status":"publish","type":"post","link":"https:\/\/www.vayle.io\/fr-ca\/8-elements-essentiels-dune-politique-de-confidentialite-conforme\/","title":{"rendered":"8 \u00e9l\u00e9ments essentiels d&rsquo;une politique de confidentialit\u00e9 conforme"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1637148284545{padding-bottom: 50px !important;}\u00a0\u00bb]Inconspicuously nestled in the lower right-hand corner of any website or buried within an app\u2019s settings is a link to one of its most important \u2014 and yet least viewed \u2014 pages. An organization\u2019s privacy notice (or privacy policy) is a legally binding contract that must accurately describe how it collects, uses, stores, and discloses personal information. If those notices contain false disclosures or don\u2019t comply with the latest regulations, lawmakers may take enforcement action. Regulatory fines are only the tip of the iceberg. An alleged violation could trigger deeper investigations, civil lawsuits, or result in reputational damage.    <\/p>\n<p>Despite the risks, many organizations don\u2019t thoroughly vet their privacy notices and consent requirements, which is how they often wind up being non-compliant and ultimately run into trouble.<\/p>\n<h4><b>Regulators and competition bureaus are stepping up enforcement<\/b><\/h4>\n<p>The introduction of the General Data Protection Regulation (GDPR) in the European Union in 2016 established a new global standard for data privacy and protection rights. <a href=\"https:\/\/gdpr.eu\/article-12-how-controllers-should-provide-personal-data-to-the-subject\/\" rel=\"noopener\">Article 12 of GDPR<\/a> states that data controllers must provide information about the processing of personal data in a \u201cconcise, transparent, intelligible, and easily accessible form, using clear and plain language.\u201d The cost for non-compliance for any organization processing the personal data of EU citizens can be significant. <a href=\"https:\/\/www.cnil.fr\/en\/cnils-restricted-committee-imposes-financial-penalty-50-million-euros-against-google-llc\" rel=\"noopener\">Google, for example, was fined \u20ac50 million<\/a> by the French data protection authority for not sufficiently disclosing how user data is processed across its services, among other violations.  <\/p>\n<p>Within Canada and the United States, competition bureaus have been leading the enforcement charge. In January 2020, Canada\u2019s Competition Bureau indicated that it would penalize organizations that \u201cmake false or misleading statements about the type of data they collect, why they collect it, and how they will use, maintain, and erase it.\u201d Shortly afterward, the Bureau issued a <a href=\"https:\/\/www.canada.ca\/en\/competition-bureau\/news\/2020\/05\/facebook-to-pay-9-million-penalty-to-settle-competition-bureau-concerns-about-misleading-privacy-claims.html\" rel=\"noopener\">press release<\/a> confirming a $9 million settlement with Facebook, plus $500,000 in investigation fees, for alleged false or misleading allegations about privacy and the sharing of personal information on its platform.  <\/p>\n<p>Reacting to the Facebook case, Canada\u2019s Commissioner of Competition Matthew Boswell said, \u201cCanadians expect and deserve the truth from businesses in the digital economy, and claims about privacy are no exception. The Competition Bureau will not hesitate to crack down on any business that makes false or misleading claims to Canadians about how they use personal data, whether they are multinational corporations like Facebook or smaller companies.\u201d<\/p>\n<p>For those doing business in the U.S., the FTC has routinely targeted organizations that either act contrary to the statements made within their privacy notices or fail to gain consent. In several higher profile examples, compliance breaches and enforcement actions were brought against tech heavyweights Google and Snapchat, resulting in fines and public embarrassment. <\/p>\n<p>It\u2019s not just large enterprises that are at risk. Small and medium-sized firms have also been pursued by the FTC for violating the consumer privacy rights of U.S. citizens. The <a href=\"https:\/\/www.ftc.gov\/news-events\/media-resources\/protecting-consumer-privacy\/privacy-security-enforcement\" rel=\"noopener\">FTC website<\/a> has a current list of privacy-related enforcement cases, including against small Canadian firms.  <\/p>\n<h4><b>The right way to draft and maintain your privacy notice<\/b><\/h4>\n<p>With increased scrutiny becoming commonplace, it\u2019s important to ensure that your organization gets its privacy notice right. That means ensuring that it is: <\/p>\n<ol>\n<li><b>Compliant.<\/b> Not surprisingly, your privacy notice must be compliant in all of the jurisdictions where your customers and other data subjects reside. Beyond that, your organization should have the means to track any changes to applicable regulations, especially given the frequency with which new privacy laws and amendments are being enacted at a sector or jurisdictional (i.e., province, state, federal, or economic union) level. <\/li>\n<li><b>Layered.<\/b> There are a variety of studies that analyze the length and complexity of privacy notices. One <a href=\"https:\/\/www.pewresearch.org\/internet\/2019\/11\/15\/americans-attitudes-and-experiences-with-privacy-policies-and-laws\/\" rel=\"noopener\">Pew Research Centre survey<\/a> determined that just nine per cent of adults say they always read a company\u2019s privacy policy before agreeing to the terms and conditions and more than 36 per cent of adults say they never read a privacy policy before agreeing to it. The <a href=\"https:\/\/ec.europa.eu\/newsroom\/article29\/items\/622227\" rel=\"noopener\">EU\u2019s Article 29 Working Party<\/a> (replaced by the <a href=\"https:\/\/edpb.europa.eu\/edpb_en\" rel=\"noopener\">European Data Protection Board<\/a> in 2018) endorses taking a layered approach to privacy notices. With layering, a privacy notice provides a clear and straightforward overview of the document so it can be understood quickly and easily. Ideally, graphics and icons should be used, which can be followed up with a more detailed legal overview beneath.    <\/li>\n<li><b>Simple.<\/b> Avoid highly technical or legal terms when drafting your privacy notice. Privacy practices should be explained in straightforward language and be understandable by anyone with basic reading comprehension skills. It\u2019s also important to keep the document as short as possible while providing the information people need to know.  <\/li>\n<li><b>Clear.<\/b> Describe in plain terms how your organization processes personal information, including:<br \/>\n\u2013 Whether you\u2019re collecting it and, if so, what you\u2019re collecting and how often<br \/>\n\u2013 Why you\u2019re collecting it and what you\u2019re using it for<br \/>\n\u2013 Whether you will sell it to, or otherwise share it with, third parties<br \/>\n\u2013 Whether you will retain it, and how you will maintain and delete it<br \/>\n\u2013 The level of control that consumers have regarding their personal information<br \/>\n<b><\/b><\/li>\n<li><b>Monitored. <\/b>Changes may be made to how data is processed within digital products and websites (such as the marketing team employing new types of cookies or changing how information is shared), which may inadvertently violate your privacy disclosures. Therefore, it\u2019s crucial to constantly monitor how your organization collects, uses, stores, and discloses data within your applications and websites. <\/li>\n<li><b>Aligned with privacy practices. <\/b>The most significant legal risks for an organization can result from statements or omissions within privacy policies that don\u2019t align with privacy practices. For example, suppose your internal privacy policy and associated operating procedures don\u2019t line up with your public privacy notice. If so, you could be at risk of enforcement actions by regulators or class action lawsuits. You can mitigate this risk by conducting a privacy assessment before publishing your privacy notice and ensuring that a single privacy officer or individual governs all internal policy documents.   <\/li>\n<li><b>Easily accessible. <\/b>Provide simple instructions explaining how people can access any personal information your organization holds, as well as how they can request to have it corrected or deleted. Some regulations require follow-up within a specific time period. However, as a general rule of thumb, acknowledge requests by email immediately and fulfill them as soon as possible. In addition, provide your data privacy lead\u2019s contact information for those who require additional information or support, including their name, title, work email address, mailing address, and phone number.   <\/li>\n<li><b>Archived. <\/b>Because it is a legal document, it\u2019s important to ensure that you maintain an archive storing previous versions of your privacy notice. The archive link should be highly visible and easily accessible from the privacy notice page. <\/li>\n<\/ol>\n<h4><b>Engage a data privacy expert for help<\/b><\/h4>\n<p>In an attempt to minimize costs, many organizations opt to purchase boilerplate privacy notice templates, or in some cases, simply copy and paste notices from other websites. As tempting as it sounds, even seemingly minor misrepresentations or omissions can have dire consequences. When it comes to your privacy notice, working with a professional to draft and monitor your document and assist with ongoing compliance is crucial.  <\/p>\n<p>The privacy notice is a window into an organization\u2019s data privacy and protection posture. Policies that are poorly drafted, misleading, or confusing may draw attention from privacy regulators, competition bureaus, privacy activists, and other privacy champions. <\/p>\n<p>While organizations must be mindful of the potential legal ramifications of publishing incomplete or inaccurate privacy disclosures, it\u2019s also important to consider the potential brand repercussions. Those who are more transparent regarding data privacy disclosures will build and reinforce trust, thus differentiating themselves from their competitors. [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un d\u00e9tail souvent n\u00e9glig\u00e9 dans votre programme de conformit\u00e9 en mati\u00e8re de protection des donn\u00e9es est la notice de confidentialit\u00e9. Shaun McIver, expert en protection des donn\u00e9es et s\u00e9curit\u00e9 de l&rsquo;information, explique comment r\u00e9diger vos notices de confidentialit\u00e9. <\/p>\n","protected":false},"author":6,"featured_media":7880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[272],"tags":[284,283,285,287,286],"class_list":["post-7885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications-mediatiques","tag-data-privacy","tag-gdpr-fines","tag-privacy-notice","tag-privacy-policy","tag-vayle","category-272","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 \u00e9l\u00e9ments essentiels d&#039;une politique de confidentialit\u00e9 conforme - Vayle | FOI and Information Compliance<\/title>\n<meta name=\"description\" content=\"Companies that post non-compliant privacy notices may face regulatory fines and lawsuits. 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